Pitching Advice


A great pitch can sell a novel. Crafting a perfect pitch is a form of art. Create a pitch that will make people sit up and take notice. An original, attention-grabbing, easily communicated pitch is the bait to hook the publishers and agents, make them want to hear more ( Read:Why Book Pitch Matters ). If you have a great idea for a book, work on crafting your pitch immediately. This is a challenging task and requires time and effort to perfect.

Here are some tips on how to write the perfect pitch:

Conduct thorough research:

Before writing your pitch, do your homework. Research about the publisher and the kind of books they publish. Gather information about similar books that have been published and what makes your work stand apart from others. Know your target audience and the category that your book falls under. Find out how well your book can fit into the current market. Also think about how you can assist with selling the book. Being clear about all this information will assist you in writing a better pitch.

Scrutinize your story:

Examine your story first and determine its emotional power and its commercial potential. These are the qualities you should reveal in your pitch. The audience should get a good idea of the book’s genre, the title, the main hook, comparable books, distinctive quality and the author’s experience and qualifications to write the book. It’s definitely challenging to accomplish all of these things quickly and efficiently.

Determine the length:

You might have three to five minutes to pitch your book. Don’t use up the entire time limit though. Give bare minimum details in a minute or two using 15-25 words and leave enough time for an organic discussion about the novel. Tell the audience why they should go out and buy your book. By leaving time for questions and answers at the end, you can successfully engage your audience.

Aim for Clarity:

You should be able to describe your book clearly and briefly. Begin with a single short sentence with a catchy hook and include just enough to sell your book. Identify the key story elements such as the protagonist, the setting and the conflict. Stress on the emotional component of the novel so that the audience gets compelled to read your story.

Use Clear and Concise Language:

Use a lively, engaging and crisp language in your pitch to draw people in and make them curious to read more. Be specific.

Market your idea:

Choose your words wisely to convince the buyer that there’s a market for your story. Good writing matters but profits are essential.

Pitch with Confidence:

Practice your pitch. Anyone can memorize four lines. The more you practice, the more confident you will become. Get comfortable with your material before you start pitching. You might not succeed in the first few attempts, but it can be the beginning of something wonderful. Always remember, if you don’t speak up, you’ll never know.


In the end, if you manage to engage the publisher or agent emotionally with your story, your pitch will be a winner.



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